Platform to recognize Black female movers and shakers at HBCUs and support the next generation with PepsiCo Beverages North America and ESSENCE Internship Program.
The multi-campus tour to honor homecoming traditions comes to Hampton University Oct. 26 with appearances from some of today’s top stars from across music and entertainment, including Hampton alum DJ Envy and more.
HAMPTON, Va. (Oct. 21, 2019) — PepsiCo Beverages North America, in partnership with ESSENCE, is bringing the "She Got Now" tour – a multi-tiered platform that celebrates, supports and honors young Black women aspiring to and attending Historically Black Colleges and Universities (HBCUs) across the country to the Hampton University Homecoming Tailgate Oct. 26.
“On behalf of the Hampton University family, I would like to welcome both Pepsi and ESSENCE to Hampton University’s Homecoming festivities for what I know will be a first-class event,” said Dr. William R. Harvey, Hampton University President. “Homecoming is a special time for us and to have two power house brands like Pepsi and ESSENCE on campus recruiting, supporting and honoring the young Black women we develop here at Hampton, is phenomenal.”
The "She Got Now" platform comes to life with a multi-campus tour that will culminate with the inaugural Allen McKellar Jr. Internship Program, named in honor of one of the first Black professionals to enter the corporate workforce, through a job at PepsiCo.
"We are honored to partner with ESSENCE to launch 'She Got Now,' a platform that celebrates the innate entrepreneurial spirit of young Black women and shines the spotlight on the fantastic culture of our nation's top HBCUs," said Hampton University graduate, Derek Lewis, President, South Division, PepsiCo Beverages North America. "To be able to honor PepsiCo's very own Allen McKellar Jr., a remarkable individual in Black history, who reflects the values and ideals PepsiCo still holds today, and simultaneously honor these young women, is incredibly special."
"For generations, HBCUs have served Black students – particularly Black women – having graduated trailblazing women from Oprah Winfrey to Alice Walker. As today's student body builds upon this legacy, we are excited to continue to empower the next group of emerging leaders," noted Michelle Ebanks, Chief Executive Officer, ESSENCE Communications. "'She Got Now' will serve as an extension of ESSENCE's nearly 50-year mission to celebrate and support Black women; and together, with PepsiCo, we will continue to deepen this commitment."
The event will feature top DJs, and a Hampton student talent show. Each stop will be hosted by Doug E. Fresh and feature a bevy of today's stars across music and entertainment, including Hampton University alumnus DJ Envy, Gia Peppers, Rotimi, Kash Doll and Scottie Beam.
Starting mid-November, the "She Got Now" Allen McKellar Jr. Internship Program will be open to all young Black women aspiring to or attending one of the participating HBCUs. Applicants should follow Pepsi's and ESSENCE's Twitter pages for more information and updates on "She Got Now" platform.