Hampton University
Hampton University Graduate One of Target's HBCU Black History Month Design Challenge Winners
02/01/2021 - #116

HAMPTON, Va. (Feb. 1, 2021) – Hampton University recent graduate, Isaiah Timmons, is one of the top three winners of Target’s inaugural HBCU Black History Month Design Challenge.

“This is a wonderful accomplishment and on behalf of Hampton University, we are thrilled to see our Hamptonians upholding THE Standard of Excellence,” said Hampton University President, Dr. William R. Harvey. “We are very proud of our alumni who represent their alma mater well on a national stage.”
The HBCU Design Challenge is a competition to design t-shirt artwork and graphics for the Target 2021 Black History Month campaign. Out of nine total winners, Timmons placed in the top three.

“I was a senior during this pandemic, which forced me into the post-graduate mindset pre-maturely. This opportunity gave me hope and excitement for what the future holds. It’s a huge springboard for me as an artist, what I’m able to create, and also for my career. Not many people get the kind of exposure that Target is offering for artists following college graduation. I am pleased and very blessed,” said Timmons.

Timmons is a 2020 graduate of Hampton University, where he earned his Bachelor of Fine Arts in Graphic Design. During his tenure at Hampton University, he was a member of HU Men’s Caucus, HU Football Team, Brother to Brother, and the Freddye T. Davy Honor’s College.

The top three winners of the challenge received:

- $1,500 Prize
- Apple MacBook Pro 16’
- Adobe Creative Cloud 2 Yr. Membership
- Exclusive 1-Hour consultation with Target Senior Design Leaders
- Possibility of having their winning design included in the Target Black History Month Product assortment for sale in 2021
- Their story will be featured in the online Black History Month Marketing program

“As I learned what Target had planned for the design challenge for the Black History Month Collection of 2021, which was to propose creative ideas for the collection, they asked HBCU students to contribute. I was very confident in my design, but you obviously never know if you’re going to win or not. When I did win, I was very surprised. I rejoiced! I called my mom and it was an exciting moment for me,” said Timmons. “I’ve been drawing and doing creative things since I was a child. I feel like I’ve been creatively inclined to think differently than most people. I think that translates into me being an artist. When I got to college, I wanted to continue the passion by majoring in graphic design.”

Timmons is currently working as a Freelance Graphic Designer and an Art Department Production Assistant for Stalwart Productions in Richmond, Va.


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