Hampton University
Hampton University Dean of the SHSJC Joins Panel of Experts Weighing in on Job Market Trends
10/08/2020 - #66

HAMPTON, Va. (October 8, 2020) – Hampton University’s Dean of the Scripps Howard School of Journalism and Communications, B. DaVida Plummer, weighed in on the current job market on a recent panel, providing opinions of what aspiring graduates can do to start their careers given the uncertain climate.

“Hampton University is proud to have journalism experts like Dean DaVida Plummer to provide guidance for students and alumni during these very unprecedented times. We look forward to the future success of our students and recent graduates as they embark on their careers,” said Hampton University President, Dr. William R. Harvey.

B. Davida Plummer is the Assistant Vice President of Marketing and Media and the Dean of the SHCJC at Hampton University. Her expertise includes journalism, communications, TV/Radio News-Editorial Production, public speaking and leadership studies.
During the panel, educators from several universities gave their opinion on where the job market for recent graduates is heading as well as how young graduates entering the industry can be adequately prepared.

Here are thoughts from Dean Plummer:

Will there be an enduring impact of the coronavirus pandemic on graduates?

The long-range effects of COVID-19 on these graduating classes 2019-2021, and counting, are impossible to predict, but it is imperative that educators fight; first, to discern the challenges; and then, strategize to overcome those challenges on behalf of the students who are within our charge.

??What we have witnessed to date —rescinding internships, placement holds, industry employment cuts, and a myriad of uncertainty has already forced us to create opportunities that can be experienced virtually. And, we are marketing our programs and our students to recruiters in unparalleled ways, and everyone is sharing what has worked for them.

Are there any particularly good places in the United States for graduates to find work opportunities in this field after they graduate?

For the communications industry, this is placement prime time. Communicators, content-generators, PR strategists, brand marketers, journalists are needed to tell the stories that will assist our greater public in navigating the truly scary terrain marked by this pandemic. Graduates who call urban centers home, must be willing to take their skills to smaller markets to work. The demand for storytellers is in areas where information is lacking — news deserts. If a graduate is willing to stretch a bit with their craft, they will find work. They will find meaningful, fun work.

How do you envision technology impacting this field in the next 5 years?
Technological advancement is the winner in this period of crisis. When the doors slammed shut on brick and mortar — college campuses, churches, civic spaces, community centers, sports arenas, and the list goes on — connecting via IT, and every imaginable media platform, pushed forward to fill the void.

To read the full panel discussion, please visit: https://www.zippia.com/marketing-analyst-jobs/trends/?


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