IRVING, Texas — (July 17, 2017) Hampton University alumna Alyson Rae Lawson won’t be paying a franchise fee to open her first 7-Eleven store as a winner in the company’s Yes W.E. Can contest.
Lawson, along with two other finalists, will receive a waiver for the 7-Eleven franchise fee, valued at up to $190,000, to franchise a 7-Eleven convenience store in the continental United States. Lawson plans to open her franchise near her hometown in the greater Dallas - Ft. Worth area.
The Yes W.E. Can contest offers women entrepreneurs (W.E.) an opportunity to own a 7-Eleven franchise. The competition was fierce as the final online voting went down to the last day.
“I want to first say the love and support I have received from my fellow Hamptonians has been amazing,” said Lawson. “You know you have friends at Hampton, so you know you’re loved but to receive the amount of love I got from all Hamptonians young and old is amazing. The support I received ranged from currently enrolled students to older alumni. Hampton love is truly special and that love is real.”
Lawson follows in the footsteps of her father, who has also franchised national chain restaurants. She leads a busy volunteer life as well, one focused on youth. She has served as a First Tee mentor as well as a youth basketball and soccer coach.
"It has been a long journey, and a rewarding one,” Lawson said. I'm glad to come to the finish line and seeing not only was I a winner, but all the women were victorious.”
7-Eleven will also donate $10,000 to the Lance A. Lemons Memorial Foundation, as chosen by Lawson. The charity aligns with Project A-Game, a 7-Eleven grant program that funds youth programs focused on education, fitness, safety and hunger relief.