Hampton University
HU Alumnus Michael D. Armstrong to give Founder's Day Address
01/14/2016 - #82

Hampton, Va. – Michael D. Armstrong, Executive Vice President and General Manager of International Brand Development for Viacom International Media Networks, will give the keynote address at the 123rd Annual Hampton University Founder's Day ceremony on Jan. 31 at 11:30 a.m. in Ogden Hall. 

During the ceremony, the Presidential Citizenship Award will be presented to Eleanor Brown, Attorney at Law; Charlie W. Hill, Co-Founder, Hampton Roads Prostate Forum; Golden H. Bethune-Hill, CEO and Founder, Community Free Clinic, Newport News, Va; and Gloria F. Pressley, retired educator.

Founder's Day activities will also include the commemorative wreath placing ceremony at the gravesite of the University's founder, Gen. Samuel Chapman Armstrong, in the Hampton University Cemetery at 9:30 a.m.

Michael D. Armstrong is Executive Vice President and General Manager, International Brand Development, Viacom International Media Networks – a position he assumed in December 2014. In this role, Armstrong is responsible for identifying new market opportunities to launch BET, Paramount and Spike internationally in addition to overseeing the strategy, branding and operations of those launches. In addition to his brand development role, Armstrong assumed management oversight of the newly rebranded Viacom Velocity International (international ad sales) in October of 2015. As such, will liaise closely with the Viacom Velocity team in the U.S. and as the international team partners with clients to develop bespoke, multiplatform, content-led strategic marketing campaigns.

Prior to this role, Armstrong was Senior Vice President and General Manager of BET International and Paramount Channel. As General Manager of BET International – a position he held since May 2006 – Armstrong spearheaded the strategy, launch, programming, marketing, advertising and operations of BET in international markets, specifically the United Kingdom and Africa. His responsibilities included, but were not limited to, licensing BET programs and formats, developing, launching and monetizing BET branded channels and programming blocks, as well as the development of the BET brands on mobile and broadband platforms in concert with the BET Digital group.

He transferred over to VIMN in 2011 from BET Networks at which time Paramount Channel was also added to his remit. Since then, he launched the Paramount Channel internationally, which is now distributed in 28 countries across 45M households.

Armstrong received a B.S. in marketing from Hampton University and an M.B.A. in strategy and marketing from the University of Chicago Booth School of Business, where he was honored with the Distinguished Young Alumni Award in 2012. He currently serves as the Immediate Past Chair for the NAMIC (National Association for Multi-Ethnicity in Communications) Board of Directors, is on the board for the Fairchester chapter for NFTE (Network for Teaching Entrepreneurship), is Chairman of the Board of Directors for the Dance Theatre of Harlem.








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