The Student Connection
The Student Connection

The Student Connection

Faculty Spotlight - B. DaVida Plummer

HU JOU Educator Retools Skills at CNBC

B. DaVida Plummer

B. DaVida Plummer

Hampton University's B. DaVida Plummer worked with CNBC this summer as a part of the International Center for Journalists' (ICFJ) "Back in the Newsroom Fellowship."

Plummer, director of the HU William R. Harvey Leadership Institute and assistant professor in the HU Scripps Howard School of Journalism and Communications, was one of five educators from a Historically Black College and University (HBCU) selected to participate in the program.

"In many cases, newsrooms have changed more rapidly than journalism education," said ICFJ President Joyce Barnathan. "This program will help j-schools keep up with the technological transformations redefining the news industry."

The program provides HBCU educators the tools and opportunities to learn and explore new ways of journalism through media's natural evolution. Educators are able to share their new techniques and experiences with students, further preparing students for such a competitive industry that is lacking newsroom diversity.

"The fellowship draws educators out from behind the walls of their institutions of higher learning and pushes them into the open universe of digital content generation," said Plummer. "This program forces educators to rethink and retool their teaching strategies and course design. In doing so, fellows are becoming catalysts for change in academia, armed with newly acquired skills, practical experience, and a renewed focus."

As part of the program, Plummer wrote "Debt addiction: Red is not the new black," which was published on

"If you love the craft of journalism, college educators may have to learn to love how the business of media has evolved too," said Plummer.

Other program fellows include Jerry Bembry of Morgan State University at USA Today; Michael Douglas of Florida A&M at The Los Angeles Times; Yolanda McCutchen of Howard University at The Washington Post; and Jessica Sparks of Savannah State University at The Wall Street Journal.

The program is funded by the John S. and James L. Knight Foundation, which recently provided HU with a grant to help create a pilot program for a Center for Innovation in Digital Media.

By Gianina Thompson